Inspired by salon-technology to give stunning results every time, the plates on the S9810 feature the latest and most advanced Ceramic coating, enabling you to create gorgeous smoothness that lasts longer than ever before.

The longer length plates also mean more hair can be straightened in each section for super-speedy, ultra-professional straightening.

Floating plate technology gives an easy glide every time, without snagging or pulling, for breathtakingly straight & sleek results.

As well as performing like the ultimate professional tool, Genius also looks and feels like the ultimate professional tool. The elegant design is finished in a stylish Champagne/brushed gold metallic offset with black gloss and high-tech digital display. 

Presented in bespoke designer-inspired packaging, complete with showcase window.