BaByliss - The leading manufacturer of electrical personal care appliances

BaByliss is the leading manufacturer of electrical personal care appliances from hairdryers, Straighteners, tongs, crimpers to hair clippers and trimmers, women’s hair removal products and beauty appliances. BaByliss tools are used in Hair and Beauty salons and we use this expertise to create top performance products that are designed to help you achieve a salon finish without the salon. All our products use the latest technology and are thoroughly tested to give best performance and results at home.

BaByliss Pro 230 Radiance is a revolutionary high performance Straighteners which features breakthrough Cera-Heat™ straightening technology which uses a supercharged heating system and unique innovative features to give salon straightness that lasts longer, much longer!

So prepare yourself for a totally new straightening experience. Get ready for a brand new straightening experience. Pro 230 Radiance gives salon straightness that lasts twice as long as other leading brands (proven in independent tests). Giving a perfect finish that will shine on all day and all night.

Breakthrough Cera-Heat™ technology uses a supercharged heating system to give salon straightness that lasts longer.

The Pro 230 Radiance uses a supercharged heating system with extra powerful Advance Ceramics™ heaters to reach up to 230°C in just 30 seconds and has an ultra-fast heat recovery system to really maintain high heat performance during use.

The Pro 230 Radiance has four ceramic heaters whereas other standard Straighteners only have two. Combine that power with the extra surface of the 1/2'' titanium-ceramic plates, the Pro 230 Radiance truly delivers superior straightening performance.

Hairdressers create perfectly smooth, sleek styles in the salon using a combination of a comb and a Straighteners. The Pro 230 Radiance has unique retractable de-tangling fins to give the same professional combing effect for extra-effective straightening to get that perfect salon finish at home.

The retractable fins have 2 levels; high or low depending on hair type or they can be fully retracted into the plate.

The 1½" straightening plates have been coated with a special mix of titanium-ceramic for ultimate smoothness.

The Ionic steam enhances the hair condition and gives a moisturising effect on the hair and eliminates frizz for the ultimate high shine finish.

The BaByliss Pro 230 Radiance comes complete with a luxury heat protection mat and carry pouch in a stunning pearlescent finish.

The BaByliss Pro 230 Radiance comes complete with a luxury heat protection mat and carry pouch in a stunning pearlescent finish.

These Straighteners may feel a little different at first it due to their wider plates and slightly heavier feel. You’ll soon adjust – these Straighteners are easy to use and give amazing lasting results.

Select the correct fin setting for your hair type. If you have thick, coarse and curly hair, then use them fully out. If you have fine hair, put them on the low setting. The fins act as a detangling comb and give a good grip on the hair for a straighter finish.

The wider plates allow you to grip the hair more firmly giving you more control and producing superb straightening effect after one pass so you don’t have to go over the same section of hair over again.